Element of Design - LINE

LINE
A line is a mark or stroke that is long in proportion to its width. Lines are the fundamental marks used in drawing. There are three uses for line in art:

• Contour: used to define edges









• Divide Space: used to separate areas in an image








• Decoration: used to adorn or embellish

Lines are basic to all of the visual arts. Drawing is more or less based on using lines. Lines have many uses in pure design as well.

The odd thing about lines is that they do not occur in nature. There are cracks and edges, long thin strands etc. But those things either have mass (are objects) or are edges of objects.

Line in art is an artificial device that we have learned to interpret as representing something. You have learned to read drawings with lines since childhood. The usual meaning of a line is that it represents an edge.

LINES IN LOGO DESIGN

Lines come in a variety of shapes and sizes. Don't get stuck in a rut!

•Vary the thickness of the lines.
•Make lines of dots, dashes, or combinations.
•Look at the patterns that a series of lines make.
•Use lines to direct eyeflow.
•Use lines to form barriers.
•Use lines to indicate connections.
•Use lines to show movement.

Be aware of what the shape of lines can convey. Sharp edges could indicate tension, crispness, hardness, formality, or high tech. Soft edges and curves may be softer, flowing, more casual, or more personal. Even small changes in line thickness, endings, or shape changes can alter the look and feel of a design.

In the "Advanced" logo design example, the lines that make up the triangle (letter A) go from thick at the bottom to thin at the top. They also suggest a set of steps (advancement) leading upward.

Notice how the round line endings give the hammer -- drawn freehand with straight and curved lines -- a softer feel.

The second version of the ifiche logo design uses rounded line endings and more curves (in the fins/lashes). Notice that a different typeface is chosen for each, to match the style of lines.

You can also create interesting patterns with a series of repeating lines. None of these designs rely on color -- although changes in color can further change the appearance of the lines.

Information borrowed from: http://desktoppub.about.com/od/logos/ss/logobasics_2.htm